The Industry Standard

About us

Our Mission

I created The Industry Standard in order to preserve and pass on the accumulated knowledge from my generation to America’s up-and-coming chefs.

It’s my belief that cooking is a craft, and at its highest levels, an artisanal trade. There is much to learn–more than a lifetime’s worth, in fact–by cooking in different kitchens over the course of your career.

Becoming and remaining a chef, however, has less than you may think to do with cooking. Ask just about any experienced chef, and he or she will tell you that cooking is the easy part. And that’s where The Industry Standard comes in.

I’ll teach you the following, and much, much more: How to Get a Promotion. How to Deal with Press and Publicity. How to Read, Interpret, and Generate Financial Statements. How and When to Fire Someone. I won’t hold back, and neither will the colleagues that I interview. I want you to stand on my shoulders as a better chef than I’ll ever be. Stay humble, stay hungry.

About Our Founder

My name is Brandon Sharp. If you are reading this, I created The Industry Standard for you.

I paid my dues in legendary kitchens (and I promise to tell all the blood, sweat, tears, and secrets of those places). I earned seven Michelin stars of my own and have opened four restaurants as a principal between 2014 and today, all of which are still in business.

The strategies and tactics I absorbed from Thomas Keller and Gary Danko and Juan-Maria Arzak and the other padrinos of the previous generation are in real danger of being lost. I’m ready and willing to share all of this information with the cooks and chefs in my own restaurants, but guess what? My shops are living, breathing restaurants, with sick calls, snow days, product shortages, and all the other small fires that you’re no doubt familiar with. But here, at The Industry Standard, I can share these lessons, systems, and ideas with you at your own pace and on your own time.

Have you ever heard one of your guests say “I wish we didn’t have so many great places to eat in this town”? No! America has a need for more good chefs and more good restaurants. I want to contribute to your journey through this profession to which I’ve devoted my working life. Allez allez, Chef!

Frequently Asked Questions

How do I sign up?
You can access the free content at any time. The cost for the premium content is $6.86 per month. How did I come up with that nice round number? I was paid $6.86 per hour when I worked at The French Laundry. I employ a great many cooks and chefs at the moment so I’m well aware of what y’all make, and I want to make this information affordable and accessible. I believe that you’ll get your money’s worth and far more.
Yes. You can cancel at any point and your account won’t be charged again.
Ninety percent of the content I generate will be free or bonus material, but the nuggets of industry gold, the sanctum sanctorum, will be the premium articles that are part of our industry playbook. That’s where I will deliver succinct, powerful how-tos that will turbocharge your knowledge, insight, and career.
No.  We publish most of the free and bonus content (plus more) on Spotify, YouTube, and Substack.  Premium subscriptions are also available on Spotify and Substack if you prefer to receive your content through those channels.